Your Digital Business Card: Make Social Media Work for Your Freelance Biz

When you’re a hungry freelance writer or getting started in the industry it’s difficult to know where to look for work.

Things like job boards, Craigslist, and cold emailing queries are what people trend towards but these are (in general) low paying, competitive and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals.

Even if you’re just starting out these options are available to you too, the trick is letting people know you’re available so they think of you when an opportunity comes up.

I said it before and I'll say it again: the best way to let people know you’re available is by saying you’re available.

It's easy to look at your social media profiles as places where friends and family connect with you, so there's no reason to talk about your business (don't they already know what you do?) but what better place to find referrals than your friends and family list?

And don't assume they're aware of what you do or even understand it. Do you know the details of your entire network? I don't.

Take assumption out of the picture and optimize your social profiles for your freelance writing business. Lay it out for them so it's easy for them to think of you when they hear about someone looking for a writer.

Another reason to optimize your social media profiles is because your reach is wide on social. A potential client is more likely to run across you on Bluesky or LinkedIn before ever seeing your website. You want to ensure you tell any potential clients who you are, what you do, and why they should hire you.

My mission is to help maxed-out freelancers and writers set up smart marketing systems that give them back time, resources, and much-needed brain space so they can live the life they started their business for.

With more than a decade of experience in marketing, communications, and strategic planning (in both corporate and freelance settings), I value authenticity, problem solving, and building scalable systems!

I’m a marketing strategist, copywriter, and Certified Funnel Pro with a passion for helping freelance creatives leverage their talents in more impactful ways, get paid their worth, and step with confidence into their space as thought leaders.

You didn’t start your freelance business so you could work 24/7.

I’ll help take you from stretched too thin to enjoying your beautiful life while your systems work in the background bringing you readers and nurturing clients.

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Want to build on what you're learning?

Special one-time offer, only $7 (normally $27)!

This workshop is day four from my five-day marketing challenge. Let's take your optimized profiles and:

- Create attainable goals to work towards to
- Build our your S.M.A.R.T. goals even further
- Optimize your email signature
- Set up a nurture and follow-up strategy

This is a quick and easy challenge that will set you up for success. I'll walk you through it each step of the way, and I'll give you a nifty spreadsheet too (I do love a good spreadsheet).

If you have 30 minutes a day for five days to spend on marketing, you'll complete the challenge!

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Want to build on what you're learning?

Special one-time offer, only $7 (normally $27)!

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Your Digital Business Card: Make Social Media Work for Your Freelance Biz$7