Marketing for Freelance Writers

paperback edition

Marketing for Freelance Writers outlines how to set up systems for communicating the benefits of working with a service-based proprietor. Focusing on marketing, branding, platform building, social media, and networking, it builds a case for why freelance writers need strategic systems and suggests simple ways to market their business in a meaningful way.

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When you purchase the pre-order paperback you'll receive an instant bonus! Access to my digital resource library filled with ebooks, worksheets, walkthroughs, and more on topics like freelancing, writing, and marketing. (Shocking, I know.)

Freelance writers may be the most talented and passionate people but they often hold back from writing full time because of fear, overwhelm and lack of confidence. 


I know because I’ve heard it from these writers at every conference and event I’ve attended. I also know it because I battle these emotions every day of my freelance writing journey. Marketing for Freelance Writers is a non-fiction work outlining how to set up systems for communicating the benefits of working with a service-based proprietor. 


Focusing on marketing, branding, platform building, social media and networking, it builds a case for why freelance writers need strategic systems and suggests simple ways to market their business in a meaningful way.


Marketing for Freelance Writers will benefit both working freelancers who need a stronger marketing plan and people who dream of making money from freelance writing one day.

More about Marketing for Freelance Writers

What it is and what it isn't

While this book does touch upon the basics of freelancing, it is primarily focused on ways freelance writers can market their skills and business rather than how they can sell a piece or pitch an editor. This guide focuses on concerns most relevant to writers of non-fiction (articles, B2B, journalism, blogs) and copywriting rather than writers of fiction, book-length work or other non-fiction works, such as narrative non-fiction, poetry, essays or short stories. This guide does not teach writing or business skills, it is focused on ways writers can market their freelance services to their target client.

"But I hate marketing"

Many writers spout an aversion to marketing and promotion, using excuses based in fear, insecurity and inferiority. Other writers believe marketing is someone else’s job or their work is so good they’ll be discovered by patrons so they don’t need it. The truth is, in today’s competitive freelance environment, it takes more than being a great writer to be successful—freelance writers need to stand out in their niche; they need to be remarkable.

Say goodbye to feast & famine

In order to resonate with potential clients, freelance writers have to find ways for prospects to notice, like and trust them so they will want to pay them for their expertise. When freelance writers take control of their marketing they escape the feast-and-famine cycle so many freelancers are trapped in.

Marketing is your ticket out of the grind

A marketing plan helps writers find qualified clients who pay well so they can stop going to freelancer bidding sites for piecemeal work or waiting for clients to approach them. A marketing plan puts writers in control of their business and their life.

Find your special sauce

 Marketing for Freelance Writers helps writers understand why they are the best person to market their services and why taking control of their message will help their freelance business thrive. While everyone will find different marketing strategies that work best for their business, in order for it to work, writers need to believe marketing their freelance business is important and something they can and should do. Freelance writers will gain confidence to put themselves out into the marketplace, they will be empowered to charge appropriate rates and they will know how to build their own marketing strategy to grow their business.
Hi! I'm Robyn Roste

My mission is to help maxed-out freelancers set up smart marketing systems that give them back time, resources, and much-needed brain space so they can live the life they started their business for.


With more than a decade of experience in marketing, communications, and strategic planning (in both corporate and freelance settings), I value authenticity, problem solving, and building scalable systems! 

I’m a marketing strategist, copywriter, and Certified Funnel Pro with a passion for helping freelance creatives leverage their talents in more impactful ways, get paid their worth, and step with confidence into their space as thought leaders. 

You didn’t start your freelance business so you could work 24/7. 

I’ll help take you from stretched too thin to enjoying your beautiful life…while your systems work in the background bringing you leads and nurturing clients.
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- Set S.M.A.R.T. goals
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This is a quick and easy challenge that will set you up for success. I'll walk you through it each step of the way, and I'll give you a nifty spreadsheet too (I do love a good spreadsheet).

If you have 30 minutes a day to spend on marketing, you'll complete the challenge!

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Marketing for Freelance Writers, paperback$20

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